703% increase in purchases via Facebook Ads

The Problem

With in-person retail temporarily shut down, Intelligentsia lost a critical source of sales and revenue. They needed to find a way to meet the demands of their customers and pivot their focus for the foreseeable future.

The Solution

We advised Intelligentsia to invest more into their paid paid social ads to compensate for the revenue losses from in-store purchases.

At the time, we noted a dramatic decrease in CPM across all industries on Facebook. Many businesses were pulling or reducing their advertising budgets altogether.

Instead of scaling back, we recommended strategically increasing Intelligentsia’s spend on prospecting, with the goal of increasing net purchases across all channels. This increased our overall reach and as well as our web and Facebook page traffic, which we then utilized in our remarketing campaigns.

We also introduced a free shipping offer on Facebook to capitalize on the growing ecommerce push and attract new conversions.

Why it Matters

Consumer behavior changed drastically at the onset of the pandemic. Intelligentsia’s customers are coffee connoisseurs, many of whom were used to purchasing high-end grounds at brick-and-mortar stores. With consumers now spending time at-home, we identified online purchases as a pillar of revenue during uncertain times.